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Celebrating over 13 years of keeping children active in London - currently teaching over 15,000 children each week!!!

Alex Vainella - Managing Director

NSA-14Alex has been a keen sportsman across a range of sports from a very early age. At 16, he started work at David Lloyd's sports club as an assistant coach at their Tennis Sports Camp. He continued his studies whilst working there and began volunteering as an Athletics coach. Regular volunteer coaching has remained a key part of his life to this day.

Two years later, he was offered a coaching job with a professional football team providing the opportunity to work with gifted and talented children. In 2005, with a degree in Business, he went to Los Angeles to work with the Major Soccer League. This developed both his coaching and life skills and planted the seed of Non Stop Action.

Combining his coaching skills, business knowledge, passion for sports and pure energy, he formed the company at the end of that same year. His aim was and remains to create the best possible environment for children to learn and love sport. As the company grows, his target is to ensure that the whole team share his passion and strive for the same high quality teaching.

In 2014, Alex received recognition from both the Federation of Small Businesses (FSB) and The Great British Entrepreneurs. He was winner of the FSB London Regional Finals for Young Entrepreneur of the Year and a finalist in the Great British Entrepreneur – Small Business Category awards.

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