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Celebrating over 13 years of keeping children active in London - currently teaching over 15,000 children each week!!!

Our Non Stop Mission!

We are dedicated to the development of young people through a range of physical activities. We are passionate about active, healthy lifestyles and about respect practised through good sportsmanship and fair play.


We nurture young people's competitive spirit to succeed, while building confidence, friendships and a sense of achievement for all participants. We strive towards excellence so that together we improve as coaches, teachers, players, performers, parents and fans. We never compromise the welfare and safety of those young people in our care.


By placing learning and enjoyment as central to everything we do, we ensure that every session is a small step towards a big future.



About Non Stop Action


The first small step was taken by Alex Vainella in 2005, when he founded the company with the aim of providing professional, structured sports coaching to children of all ages and abilities. Naming the company was easy, with the energy and enthusiasm that he brings to everything, the company reflected him, Non Stop Action!


The company began by providing after school coaching clubs to local primary schools. From here, demand quickly grew for Non Stop Parties! where children could celebrate special occasions in a fun and active way.


As the number of after school sessions increased, it became apparent that there was a demand for more specialist football coaching and another step was completed with the creation of Non Stop Football! in 2006. Today we have lots of football coaching sessions running in our primary schools and as part of our Academy. Children are able to learn new skills and show off their talents in matches and tournaments.


In 2007, the company took another small step with the first of our Non Stop Camps! This provided children with a safe, fun and active learning environment throughout the holidays. Since then our camps run through most of the school holidays.


By 2008, the company's reputation was spreading for its ability to deliver dynamic and highly professional sports instruction. The next natural step was the creation of Non Stop Education! to bring together the provision of teaching Physical Education lessons and the extra-curricula sports sessions which now include multi-sports, football, dance & gymnastics.


In 2009, the company worked with their first primary school to design and deliver a residential outdoor education event. Non Stop Adventures! is able to provide highly personalised events which take on board as much or as little of the organisation and responsibility that the school requires. Our customer feedback show schools have a very high level of satisfaction with this service and we can boast that 100% of our schools re-book.


Their most recent step, has been the addition of Non Stop Dance! in 2011. Due to reality tv shows and media influences, the demand for dance classes has increased. Dance has become an important part of the extra-curricula offering and the demand grew for a specialised academy for both children and adults with the options of examinations and festivals and performances.


Non Stop Action is very proud of the reputation that it has earned with families and schools across Barnet, Harrow and Enfield and of the positive impact that it has had upon thousands of children. The company puts its successful growth down to its insistence on keeping those children at the centre of everything that it does. All instructors hold relevant sports qualifications alongside First Aid and enhanced CRB certificates.


But Non Stop Action also recognises that it a part of the community in which it works. All team members give back to our community either through volunteer coaching or through supporting school and charity fundraising events.


Join us by taking your next small step to your big future!




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